Written from the ground up for the rep

We started Repfabric in 2012 to solve the unique challenges of sales call efficiency for multi-line selling and the business aspects of running a rep agency.   Our intent was to improve our own firm.  As it turned out, other agencies wanted it too.  Today we support rep agencies and the manufacturers that use reps in over a dozen industries.


We are a team that’s large on experience with over fifty years of sales and procurement adventures and firefights in the trenches of business. We get it. We understand the challenges of everyday survival and we want to arm you with the tools and weapons to not only insure your survival, but allow you to thrive within the competitive environment you’re in. 

Our founders imagined a better way to efficiently track opportunities (OppLoop®), automate reporting (CRMSync®) and streamline communication up and down the supply chain. This innovation of practical design leverages daily work duties by way of simple, quick, and easy-to-use button clicks to generate a monster sales reporting/management system for all parties, reps and their manufacturers alike.

Meet Our Team

John Mitchell


Formerly with Accenture, and thereafter running a 10 person rep firm for 12 years, I lived the business challenges from which our platform was born.

Nancy Lucas


As Director of Customer Success, I am able to put my Masters in Education to use effectively creating a detailed training program, institute that program, and make sure Repfabric customers have the product knowledge they need to be successful.

Caleb Waters

Implementation Manager

Data is my jam. Having spent 3 years implementing software solutions for a very large rep firm, I get to use these skills daily to augment our customers’ capabilities. 

Chris Oldfield

Customer Service

Helping solve challenges is my specialty. I learned in the Army and in my digital marketing work the satisfaction of overcoming obstacles. 

David Lopez

Launch Specialist

As a purchasing agent to companies like Cisco for most of my career, my specialty is to be an organizer and acquirer. My skills are applied daily to help our customers get the information they need to and from us.

Brent Charles

Director of Sales

With 35 years of experience developing sales for RPMS, I combine my deep knowledge of the rep industry with the CRM front end I can now offer with Repfabric to help my customers reach new heights in sales.

Hal Bilodeau

Data Specialist

As an IT Director for a large fortune 1000 company, I deploy my experience on a daily basis to help you manage your world’s data challenges.

Ben Tompson

Data Intelligence

Having completed my masters degree recently, I am knowledgeable on the cutting edge data intelligence tools and how to apply them to our customers.  Plus, I have a dog.

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