Reps Working for Reps
Repfabric, a Fishbowl company, launched in 2015 to solve the unique challenges of sales call efficiency in multi-line selling and the business side of running a rep agency. We intended to improve our own rep firm. As it turned out, other agencies wanted it too.
Our founder, John Mitchell, imagined a better way to track opportunities efficiently, automate reporting, and streamline communication up and down the supply chain. This practical design innovation leverages daily work duties through simple, quick, easy-to-use button clicks to generate a powerful sales reporting/management system for all parties, reps, and manufacturers alike.
Mission Statement
To improve the lives of professional salespeople and increase company profitability by enabling sales effectiveness through technology.
Core Values
- We enthusiastically and tenaciously service our customers
- We continually strive to create long-lasting, trusted relationships with teammates and customers
- We practice fanatical attention to consistency and detail
- We always conduct ourselves with personal integrity and honesty
- We are passionate about our individual and collective drive to be the best
The Repfabric Team
Repfabric is a team rich in experience, with 50+ years of sales and procurement adventures and trench warfare in business. We get it. We understand the challenges of everyday survival, and we want to arm you with the tools and weapons to survive and thrive.

John Mitchell, CPMR
President & Founder
John founded Repfabric after 12 years running a rep firm and a prior career at Accenture. His real-world experience inspired a platform built to solve the challenges reps face every day.

Scott Stockham
Chief Revenue Officer
With 25 years in manufacturing sales and marketing, including a $500MM P&L role, Scott brings real-world insight to help reps and manufacturers grow through smarter solutions.

Scott Mayo
Chief Technology Officer
Scott brings over 30 years of software experience and expertise working with reps and manufacturers to build scalable, user-focused solutions for rep firms and their partners.

Rich Greaves
VP of Customer Service
Rich brings over 20 years of experience in sales automation and CRM at Empowering Systems. At Repfabric, Rich leads customer service with a strong focus on support, success, and client relationships.

Sarah Cozzens
Vice President of Operations
With 20+ years in business operations, Sarah oversees internal systems, team workflows, and customer support to keep Repfabric running smoothly and scaling effectively.

REPFABRIC Team
Globally Distributed
With over 50 team members, Repfabric is powered by passionate people dedicated to supporting customers, building smart features, and helping rep agencies grow stronger every day.
READY TO PUT OUR TEAM’S EXPERTISE TO THE TEST?
We make it easy to get started with the Repfabric platform so you can start saving valuable time ASAP.