CRM & Beyond Podcast
John Mitchell & Scott Stockham discuss how to address everyday sales challenges for rep agencies, manufacturers, and distributors based on decades of experience in multi-line sales.
Season 2, Episode 11
Spotlight: Eli Asoyuf of Catalyst Sales
Eli Asoyuf of Catalyst Sales shares how data, youth, and CRM help reps punch above their weight across electrical, lighting, and EV markets.
Season 2, Episode 10
Spotlight: Pete Deeg from Rouzer Group
Pete Deeg reveals how Rouzer uses CRM and quote tracking to stay agile across markets—from tools to utilities—and why relationships still win.
Season 2, Episode 9
Spotlight: Scott Lindberg of Quell
Scott Lindberg shares lessons from both sides—rep and manufacturer—on building strong partnerships, follow-up that wins, and CRM that drives sales.
Season 2, Episode 8
Spotlight: Dan Bendell of Divine Industrial Sales
From ride-alongs to rep success—Dan Bendell reveals how clarity, accountability, and Repfabric helped scale Divine Industrial Sales.
Season 2, Episode 7
Spotlight: Darren Belajac of Pinnacle Sales
Darren Belajac reveals how analytics, AI, and a 3-part mission helped Pinnacle Sales 5X growth in the plumbing and heating space.
Season 2, Episode 6
Spotlight: Bryan Shirley of Bryan Shirley Consulting
Sales legend Bryan Shirley shares hard-earned wisdom on rep success, CRM strategy, and what truly drives sales growth and strong partnerships.
Season 2, Episode 5
Spotlight: Jeff Woods of SRGI
SRGI’s Jeff Woods explains how Repfabric helped formalize their sales process, elevate manufacturer reporting, and unify a growing team.
Season 2, Episode 4
Spotlight: Bill Taylor of Taylor Industrial Sales
Bill Taylor gets real on building a rep firm from scratch, embracing tech, and how Repfabric powers efficiency across the industrial world.
Season 2, Episode 3
Spotlight: Justin Pfeifer of Southwest Sales
From trenches to top rep: Justin Pfeifer reveals how Southwest Sales drives growth with CRM, collaboration, and a powerful employee-owned model.
Season 2, Episode 2
Spotlight: John Hutson of MacInnis Group
John Hutson shares how CRM, Power BI, and smart staffing help MacInnis Group thrive in a changing rep landscape. Real talk from a passionate industry leader.
Season 2, Episode 1
Spotlight: Mike Swenson of Mel Foster Company
Discover how Mike Swenson scaled Mel Foster into a tech-forward rep firm with AI, CRM, and bold strategies for the future of electronics sales.
Season 1, Episode 10
Modules: Understanding our four key modules
Goals, Expenses, CRMSync, and Order Tracking. Learn how and why you want to use these four modules. Increase productivity and adoption and stay on top of real-time sales.
Season 1, Episode 9
Sunk Cost Fallacy: When to dump your CRM
What should you do when you’re six months into a failed CRM system? Is it time to cut your losses and move to a successful CRM that can provide a quick ROI?
Season 1, Episode 8
Four personas that impact CRM implementations
What personas do we see during CRM implementations, and how do you adjust your training for each type to improve CRM adoption?
Season 1, Episode 7
Sales Teams: Are inmates running the asylum?
Is your sales team self-directed or management-directed? Learn your style, the differences between the two, and how to navigate from one to the other with your top salespeople.
Season 1, Episode 6
Super users and champions: Why they matter
Who’s a super user and a champion? What are their roles, and how do they help increase the adoption of your CRM?
Season 1, Episode 5
Why it’s important to set goals in your CRM
Goals create an atmosphere of proactivity and not reactivity. Learn how CRM helps you reach your goals with sales tracking (samples, opportunities, quotes), reminders, and task follow-ups.
Season 1, Episode 4
Email Marketing: Nets, spears, & when to use them
Best practices for email marketing. What you should consider when doing marketing campaigns and how to get the results you’re looking for.
Season 1, Episode 3
Adoption: How to get your team to use your CRM
Which approach do you use, the carrot or the stick? Learn how to present your CRM as a sales tool for your team to leverage so they can sell more and become more efficient.
Season 1, Episode 2
Owning and leveraging your company’s IP
Learn the importance of capturing and protecting all your company’s IP: account and contact information, buying trends, budgets, decision-maker details, and more.
Season 1, Episode 1
Understanding the need for a company CRM
John Mitchell and Scott Stockham discuss the basic need for a company CRM system to manage your company’s IP.
