Repfabric Sales Podcast

John Mitchell & Scott Stockham discuss how to address everyday sales challenges for rep agencies, manufacturers, and distributors based on decades of experience in multi-line sales.

Season 2, Episode 11

Spotlight: Eli Asoyuf of Catalyst Sales

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Eli Asoyuf of Catalyst Sales shares how data, youth, and CRM help reps punch above their weight across electrical, lighting, and EV markets.

Season 2, Episode 10

Spotlight: Pete Deeg from Rouzer Group

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Pete Deeg reveals how Rouzer uses CRM and quote tracking to stay agile across markets—from tools to utilities—and why relationships still win.

Season 2, Episode 9

Spotlight: Scott Lindberg of Quell

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Scott Lindberg shares lessons from both sides—rep and manufacturer—on building strong partnerships, follow-up that wins, and CRM that drives sales.

Season 2, Episode 8

Spotlight: Dan Bendell of Divine Industrial Sales

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From ride-alongs to rep success—Dan Bendell reveals how clarity, accountability, and Repfabric helped scale Divine Industrial Sales.

Season 2, Episode 7

Spotlight: Darren Belajac of Pinnacle Sales

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Darren Belajac reveals how analytics, AI, and a 3-part mission helped Pinnacle Sales 5X growth in the plumbing and heating space.

Season 2, Episode 6

Spotlight: Bryan Shirley of Bryan Shirley Consulting

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Sales legend Bryan Shirley shares hard-earned wisdom on rep success, CRM strategy, and what truly drives sales growth and strong partnerships.

Season 2, Episode 5

Spotlight: Jeff Woods of SRGI

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SRGI’s Jeff Woods explains how Repfabric helped formalize their sales process, elevate manufacturer reporting, and unify a growing team.

Season 2, Episode 4

Spotlight: Bill Taylor of Taylor Industrial Sales

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Bill Taylor gets real on building a rep firm from scratch, embracing tech, and how Repfabric powers efficiency across the industrial world.

Season 2, Episode 3

Spotlight: Justin Pfeifer of Southwest Sales

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From trenches to top rep: Justin Pfeifer reveals how Southwest Sales drives growth with CRM, collaboration, and a powerful employee-owned model.

Season 2, Episode 2

Spotlight: John Hutson of MacInnis Group

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John Hutson shares how CRM, Power BI, and smart staffing help MacInnis Group thrive in a changing rep landscape. Real talk from a passionate industry leader.

Season 2, Episode 1

Spotlight: Mike Swenson of Mel Foster Company

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Discover how Mike Swenson scaled Mel Foster into a tech-forward rep firm with AI, CRM, and bold strategies for the future of electronics sales.

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Season 1, Episode 10

Modules: Understanding our four key modules

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Goals, Expenses, CRMSync, and Order Tracking. Learn how and why you want to use these four modules. Increase productivity and adoption and stay on top of real-time sales.

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Season 1, Episode 9

Sunk Cost Fallacy: When to dump your CRM

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What should you do when you’re six months into a failed CRM system? Is it time to cut your losses and move to a successful CRM that can provide a quick ROI?

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Season 1, Episode 8

Four personas that impact CRM implementations

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What personas do we see during CRM implementations, and how do you adjust your training for each type to improve CRM adoption?

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Season 1, Episode 7

Sales Teams: Are inmates running the asylum?

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Is your sales team self-directed or management-directed? Learn your style, the differences between the two, and how to navigate from one to the other with your top salespeople.

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Season 1, Episode 6

Super users and champions: Why they matter

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Who’s a super user and a champion? What are their roles, and how do they help increase the adoption of your CRM?

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Season 1, Episode 5

Why it’s important to set goals in your CRM

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Goals create an atmosphere of proactivity and not reactivity. Learn how CRM helps you reach your goals with sales tracking (samples, opportunities, quotes), reminders, and task follow-ups.

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Season 1, Episode 4

Email Marketing: Nets, spears, & when to use them

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Best practices for email marketing. What you should consider when doing marketing campaigns and how to get the results you’re looking for.

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Season 1, Episode 3

Adoption: How to get your team to use your CRM

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Which approach do you use, the carrot or the stick? Learn how to present your CRM as a sales tool for your team to leverage so they can sell more and become more efficient.

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Season 1, Episode 2

Owning and leveraging your company’s IP

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Learn the importance of capturing and protecting all your company’s IP: account and contact information, buying trends, budgets, decision-maker details, and more.

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Season 1, Episode 1

Understanding the need for a company CRM

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John Mitchell and Scott Stockham discuss the basic need for a company CRM system to manage your company’s IP.